About school of operations

We're building the next generation of strategic operators and setting the professional standard for online business operations.

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The origin story

School of Operations was founded to solve a critical gap in the market:

the severe shortage of skilled operators who can think strategically, not just execute tasks.

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Our founder, Sneha Morjaria, spent 14 years as Head of Audit for companies like Google, NEXT Plc, and Selfridges before pivoting to online business operations during the pandemic. Within two years, she'd built a multiple 7-figure operations agency working with 500+ businesses and helped scale 11 companies to 8-9 figure exits.

But she kept encountering the same problem: founders were desperate for strategic operations support, but there was nowhere for operators to get properly trained.

The available training was either outdated corporate methodology or surface-level systems courses that didn't teach strategic thinking. Nothing existed for the modern, remote-first, lean online business world.

So in 2023, she created what she wished had existed: a rigorous, CPD-accredited certification that teaches operational thinking, not just tools and templates.

OUR APPROACH

THE SODA FRAMEWORK


The SODA Framework is our proprietary methodology—developed through managing the day-to-day of 500+ businesses, conducting over a 1000 audits and refined by scaling 11 businesses to 8-9 figure exits.

This isn't theory. It's a tested system that's been proven across coaching businesses, serviced based businesses, SaaS companies, e-commerce brands, and digital agencies at every stage of growth.


Strategic Foundation

Translate a founder's vision into operational reality. Assess what infrastructure a business needs at each stage of growth and build accordingly.


Operational Genius

Master systems design, team structure, process optimization, and hiring strategy from first principles. Build operations that scale with the business.


Data-Driven Authority

Create dashboards that drive decisions, track metrics that tell the real story, and use data to make strategic recommendations that impact growth.


Advanced Leadership

Lead remote teams with confidence, manage founder dynamics effectively, navigate high-pressure situations, and build inclusive operations for diverse teams.


This proven methodology is now the foundation of how we train every operator who comes through School of Operations and it's becoming the benchmark for strategic operations capability in online business.

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What makes us different

There's no established standard for what a skilled online business operator should know. So we created it. The SODA Framework is becoming the industry benchmark for strategic operations capability and the only methodology backed by independent CPD accreditation.

We're Setting the Professional Standard

Rigorous, Professional-Grade Training

This isn't an easy certification to complete. It's designed to be demanding because the role requires it.

    • 6 months of intensive training (50+ hours of learning)

    • 9 real-world case studies with personalized expert feedback

    • Comprehensive final assessment across all operational domains

    • 70% live attendance requirement throughout the program

    • Independent CPD accreditation with ongoing quality standards

We don't graduate people who can follow templates. We graduate operators who can architect infrastructure, think strategically, and drive real business outcomes.

We're Built for the AI Era

Most operations training teaches you how things worked 5 years ago. We're training operators for the next decade of business.

AI integration isn't a bonus module, it's core to modern operations.

    • Building Custom GPTs tailored to business workflows

    • Creating AI agents for operational automation

    • Strategic implementation of AI without losing the human element

    • Staying ahead of rapidly evolving technology

This is operations training for businesses scaling in the AI era, not the past.

Our Founder Still Does the Work

School of Operations was founded by Sneha Morjaria, one of the UK's leading business operations experts.

With 14 years working for some of the largest retailers and tech companies in Europe, she's scaled 11 businesses to 8-9 figure exits and worked with 500+ online businesses on their operational infrastructure.

She still works hands-on with scaling businesses today through her operations agency: the frameworks taught in the certification are the same ones being used to build operational infrastructure in 6, 7, and 8-figure companies right now.

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Our mission

Operations is one of the most undervalued functions in business, often dismissed as "admin" or "the boring part."

But great operations is what determines whether a business can scale, whether a founder can step away, and whether a company can one day be sold for life-changing money.

We're changing that narrative.

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We train operators who think strategically, lead confidently, and build infrastructure that creates real business value. We show founders that investing in operational talent is one of the highest-ROI decisions they'll make.

And we're building a community where operations professionals feel valued and supported, because this work deserves recognition for the strategic function it is.

Our Impact

Since launching in December 2024:

  • 50+ operations professionals certified

  • Graduates supporting businesses across coaching, SaaS, e-commerce, agencies, and memberships

  • Alumni placed in strategic roles with 6 and 7-figure businesses

  • SODA Framework used to build operational infrastructure in 500+ businesses

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WORK WITH US

WORK WITH US ↓

For Operations Professionals

Master the strategic thinking and frameworks that position you as a premium operations leader.

Join the Certification →

For Founders

Develop your team member into the strategic partner your business needs.

Train Your Team →

Workplace Training & Speaking

Bring proven operational frameworks to your community.

Book Sneha to Speak →